diff --git a/newsboat/.newsboat/config b/newsboat/.newsboat/config
index 3bfa1d6..6d2e47e 100644
--- a/newsboat/.newsboat/config
+++ b/newsboat/.newsboat/config
@@ -1,6 +1,6 @@
 auto-reload yes
 reload-time 30
-browser chromium
+browser "chromium --incognito"
 macro y set browser "tmux new-window mpv %u"; open-in-browser ; set browser chromium
 macro Y set browser "mpv %u"; open-in-browser ; set browser chromium